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Presents
One-to-Many Branded Email Communications
Is your law firm leveraging email as a marketing tool?
If not, see what you are missing:
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EMAIL ALERTS/NEWSLETTERS:
Benesch, Friedlander, Coplan & Aronoff LLP
regularly experiences open rates of over 60%,
and click through rates of over 35% with its
email alerts covering new legislation, regulations
and court rulings, resulting in new business from
existing and prospective clients, and new subscribers
from the signup form included on the Benesch Friedlander website.
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EMAIL INVITATIONS:
Neal, Gerber & Eisenberg
found that many recipients of a recent email invitation
for a group health plan seminar registered within minutes
of receipt of their invitation. Ultimately, approximately
80% of the over 100 confirmed attendees registered online
using the RSVP form in the email invitation.
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EMAIL PRESS RELEASES:
Milbank, Tweed, Hadley & McCloy LLP
distributed a branded email announcement concerning the
relocation of its Palo Alto office, including links to
directions and other key sections of the Milbank website.
Over 50% of the contacts who received the announcement
opened it, while over 20% of those who opened the email
clicked one or more links.
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Think you don’t need branded email if you have a website?
Consider this fact and think again…
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Myth:
Law firm websites are the ideal vehicle for rapidly disseminating
timely content to clients.
Fact:
Most clients only visit their law firms’ websites periodically.
But over 53% of business clients check their email over six
times per day, and over 35% report “checking constantly.” So
if your firm is looking to rapidly deliver important content
to key clients in a branded format, email is the channel to use.
See what eLawMarketing can do for your firm:
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Generate new business from existing clients by reminding them to consult with their attorneys about new legal issues
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Generate referrals to new, prospective clients through “Forward
to a Friend” forms
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Identify new business opportunities through detailed tracking of
“emails opened” and “links clicked”
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Drive increased traffic back to key parts of the firm’s website
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Reinforce the firm’s the brand and expertise cost-effectively
with regularly scheduled branded communications
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Eliminate “bandwidth” issues and other email campaign hassles by
outsourcing production to eLaw’s software, including hosting of
all images and automatic generation of a “landing page” to
accompany each campaign
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Pricing:
eLawMarketing offers pricing on a “per campaign” basis for low frequency
clients, and monthly hosting plans for firms with more frequent
distributions. There is a one-time setup for design and programming
of a customized email template.
For more information on how eLawMarketing’s branded email services
can help your law firm gain a competitive edge, contact
ALL-STATE LEGAL at 800.222.0510 x6511
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