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Presents
Revolutionizing Email Communication for the Legal Industry

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Email Integration allows companies to gain greater ROI on their
web assets by leveraging their day-to-day email communications.
IDC estimates that over 6 billion business emails will be sent
each day in 2002, excluding email marketing.
Web-Integrated Email drives web visits and utilization of specific
web content and web applications, as well as usage of intranets
and extranets. It also makes it possible to brand email messages,
filling a huge void in firm branding programs. The evolution of
plain-text email to an html format incorporating web assets is a
prime application of email integration.
FullSeven has developed a technology platform that makes email
integration easy to implement and manage on an enterprise basis.
The core of this platform is our LetterMark™ Email Manager, a
powerful client software program that permits the integration of
web content.
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Parker Poe Adams & Bernstein saw web visits grow 31%
Law firm web sites have become a primary means of building professional
image, providing information about the firm and its practice areas,
promoting events and publications and recruiting. But getting visitors to
the web site remains the key to getting a positive return on that
investment. And while professional image is carefully managed in other
areas, email communications do not carry the firm’s brand. With LetterMark
software, every personal email message sent by your attorneys and staff
can help to build your practice and your client relationships. LetterMark
software enables:


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One-click access to any section on your web site in every email message.
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Separate templates for practice groups with customized web links.
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Information on events & seminars including registration options through “Web Update Panels”.
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Newsletter access and subscriptions directly from email messages.
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Increase usage of client extranets with direct login from email messages.
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Increase usage of intranets with web links from email messages.
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Digital business cards that include v-card download of contact info. to Outlook without attachments.
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Tracking of web visits and v-card downloads.
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Professional image conveyed by your email communications.
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Brand your firm’s identity in every email communication.
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LetterMark converts every 1-1 email into thousands of potential
interactive marketing opportunity.
Number of LetterMark Users
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Estimated Emails per Day
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Estimated Workdays
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Potential Interactive Marketing Opportunities
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5
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20
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240
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24,000
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50
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20
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240
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240,000
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100
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20
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240
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480,000
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500
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20
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240
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2,400,000
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In order to use LetterMark software (as an email sender), users
must be on one of the following email clients, running on one
of the following operating systems (in any combination):
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Email Client:
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Operating Systems:
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Outlook 2002
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Windows XP
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Outlook 2000
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Windows 2000
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Outlook 98
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Windows ME
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Outlook Express
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Windows NT
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Windows 98
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Next release will be compatible with Novel/GroupWise, expected by 2003.
On the receiving end, any HTML compatible email client or system
(such as a web-based email service) can display LetterMark email
graphics. If the recipient uses a plain-text email client, the email
message will be delivered, but the HTML graphics will not display.
PRICING: Pricing is based on a per user basis.
For more information on how eLawMarketing’s branded email services
can help your law firm gain a competitive edge, contact
ALL-STATE LEGAL at 800.222.0510 x6511
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